Felipe Dulzaides and New Langton Arts collaborated to create “Double Take, A Billboard Project,” a new public artwork that featured eight site-specific artworks displayed throughout the Bay Area. With the help of city developer David Prowler, Dulzaides scouted out locations with interesting features and adjacent billboards. He then photographed those features and the images were blown up to fill the nearby billboards. “Double Take” referred to the moment when a viewer would realize that, viewing a billboard, he or she was seeing an image in “double.”
The billboards were produced and installed over the course of one year, with each one on display for a minimum of one month. A map and web page documented the project sites. The last billboard was displayed in conjunction with the 30th anniversary of New Langton Arts.
Visual artist Felipe Dulzaides’s work has been exhibited internationally at venues including Yerba Buena Center for the Arts in San Francisco, San Francisco Museum of Modern Art, Centro Cultural de España in Havana, Cuba, and Buro Spors in Berlin, Germany among others. He was a 2002 recipient of an Artadia Award, and recipient of the 2001 Cintas Fellowship. Originally from Cuba, he lives and works in San Francisco.
The mission of New Langton Arts was to cultivate experimental and innovative contemporary artworks in visual and media arts, music, performance, literature, and interdisciplinary projects. It provided support to contemporary artists from diverse economic, social, and cultural backgrounds through exhibitions, performance, readings, new works commissions, awards and publications. It closed in 2010.